The tourist offer of Costa Rica is for all budgets
The tourist offer of Costa Rica is for all budgets Deputy Marketing Manager of the Costa Rican Institute of Tourism, Alejandro Castro, highlights in AGENTTRAVEL magazine the importance of the Spanish market for the destination Costa Rica, an issuer that has grown at a sustained pace in recent years.
How many Spaniards do you expect to receive this 2017?
In the first half of 2017 we received about 28,000 Spanish tourists and represents an increase of 4.1% over the previous year. This could project a second semester with figures similar or superior to the year 2016.
Among the emitting markets of Costa Rica, what place does Spain occupy?
In 2016, the Spanish market ranked fourth in Europe and ninth in the world in markets that sent tourists to Costa Rica. Its rate of growth has been constant over the years.
What forecasts do you manage for the Spanish market in the short term?
We expect an increase in the short term. The Spanish market has been stable and there is no indicator that makes us think that this changes. It should be noted that in the last two years we have reinforced the actions in the market, executing a strategy that allows us to strengthen efforts through the development of alliances, targeted campaigns, the coordination of press trips to Costa Rica and shares in Fitur and other actions .
Costa Rica is an attractive destination for Spaniards but it is seen as an expensive destination. Is it like that?
It is a question of perceptions, Costa Rica offers a wide added value to the tourist with a tourist offer of nature, adventure, well-being from the ‘Pure Pura Vida’ approach, all this in one place that offers different experiences in very long distances short The offer is for all budgets and with the increase of airlines with direct flights from Europe increases the connections which could reduce the costs of airline tickets.
Are you satisfied with the product offer of the Spanish tour operators?
We are really satisfied with the offer of trips to Costa Rica by Spanish tour operators. The product range is very broad, both in quality and variety. We must bear in mind that Costa Rica is a dispersed destination throughout the national territory and diverse. There is even a specific catalog of Costa Rica in the market, this shows the interest and demand of the country of Pura Vida, a naturally interesting choice for the Spanish market and in constant evolution of a new offer.
With regard to the hotel offer of the country, are you satisfied with its variety?
We are satisfied with the tourist and hotel facilities. We have a modern and varied hotel plant with high sustainability standards and low environmental impact. There are 380 companies with the Tourism Sustainability Certificate (CST) and the presence of international hotel chains is mixed, without losing a balance.
Is there also concern in Costa Rica about the boom that tourist housing platforms such as Airbnb are experiencing?
There is some concern, but the client, and especially the best prospects of European tourists who travel to Costa Rica, usually prefer to stay in recognized establishments that guarantee a quality and good standard of services. However, we must be alert to changes and trends. On the other hand, the inconveniences of mass tourism are increasingly present in public opinion.
How does Costa Rica deal with this phenomenon?
Costa Rica is not promoted as a mass destination, rather our goal is for tourists to enjoy the country, without concentrating on a single destination, but rather in different regions of the country.
Shortly we will have a new edition of Fitur, are they going to present something new?
Yes, we will present different news. Our goal is always to share the unique experiences that can be enjoyed in Costa Rica, as well as cultural activations and gastronomy, together with the offer of more than 50 Costa Rican tourist companies that will attend Fitur 2018.